Entering a new market is always exciting, especially when another language is involved. Time to find the right person to get your story and to tell it in the most natural and magnetic way.

Showing different aspects of your business makes the user experience meaningful and valuable – provided it is orchestrated in a good way.

Create a story you know by heart and which touches people, so in the end your story will be told not only by you, but also by others.

Discover your narrative uniqueness: Find out about your very own international business story and how to tell it best. This is what awaits you within the next weeks.

What this special book did for me? It didn’t give me anything. Instead, it took something from me: confusion, heaviness, and the so-called “fat logic”.

Learn more about approaching this specific audience: How formally you want to address your target group – and whether you should consider localising the name of your brand or product.